Scientists have now come up with the underlying reasons that can
possibly justify the domination of female automated voices in
The studies have shown that people generally find women’s voices more
pleasing than men’s.
“It’s much easier to find a female voice that everyone likes than a
male voice that everyone likes,” CNN quoted Stanford University
Professor Clifford Nass as saying.
“It’s a well-established phenomenon that the human brain is developed
to like female voices,” he added.
The research has also suggested that this preference starts as early
as the womb.
Another answer lies in history. According to some sources, the use of
female voices in navigation devices dates back to World War II, when
women’s voices were employed in airplane cockpits because they stood
out among the male pilots.
And telephone operators have traditionally been female, making people
accustomed to getting assistance from a disembodied woman’s voice.
When automakers were first installing automated voice prompts in cars
decades ago, their consumer research found that people overwhelmingly
preferred female voices to male ones, said Tim Bajarin, a Silicon
Valley analyst and president of Creative Strategies Inc.
This may explain why in almost all GPS navigation systems in the
market except for Germany, the default voice is female.